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Up and Out of Poverty

Up and Out of Poverty :The Social Marketing Solution

Format : Hardbound
Publisher : Ft Pr
ISBN : 9780137141005
Publication Year : 2009
Language : English

In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.