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Marketing of Information Technology

Marketing of Information Technology

Author :
Format : Paperback / softback
Publisher : McGraw-Hill Education - Europe
ISBN : 9780070248724
Publication Year : 2009
Language : English

Suitable for managers, decision-makers and marketers in IT companies and students, this title intends to provide the knowledge of marketing of IT. It explains how an IT ware can be made market-focused at every stage - from concept to post-sales support - thereby improving the probability of its success in the market.