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Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business :How the Coming Shift from Information to Imagination Will Transform Your Business

Author :
Format : Paperback / softback
Publisher : McGraw-Hill Education - Europe
ISBN : 9780071379687
Publication Year : 2001
Language : English

Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. This title details the ways in which dream society trades on the world of human potential and dreams.