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Brand Success

Brand Success :How the World's Top 100 Brands Thrive and Survive

Author :
Format : Paperback / softback
Publisher : Kogan Page Ltd
ISBN : 9780749462871
Publication Year : 2011
Language : English

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.