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Audel Promoting and Marketing Your Crafts

Audel Promoting and Marketing Your Crafts

Format : Paperback / softback
Publisher : John Wiley & Sons Inc
Language : English
ISBN : 9780025377424
Publication Year : 1994

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.

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